Alex Ogle, co-founder of Tubatomic, reminds us of the importance of communication in our work, not just for the consumer, but also for ourselves. In his talk, “Avoiding Zombies” (slides), he analogizes zombies to “creating without communications”. This is important if we are to create good work, for without communication with our audience, without a story, we are mere zombies. We must remember to “Find the Story” and communicate it.
Finding the story is also key to motivation. Without a story the work becomes mundane and difficult to complete (at least for me). Acknowledging this, Alex provides his tips for staying motivated.
- Keep chipping away. The process of doing keeps you in the game. Momentum can carry you through slumps and re-invigorate the creative process.
- Embrace the challenge. Just because it is difficult, do not stop. Instead of worrying about the challenge, embrace it and power through.
- Cut Back on Social. Social media can be a distraction during a time of focus. If you are consuming, then you aren’t producing.
- Caffeine. If you are sleeping, then you aren’t producing
- Set Timers. Practical advice: set 30 minute timers to segment the process. (15 minutes may be too short; 60 minutes may be too long.)
- Remember the Audience. Most importantly, Alex reminds us to remember the audience, because the story, and the work, is ultimately for them.
Also, Alex Ogle is a fantastic artist. It really helps to be great at what you do. Checkout his work, seriously.
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