Many have been predicting the demise of email for years, and yet it’s still the number one tool at your disposal for marketing to your customers or leads. But how do you get those folks that are reading your website or interacting with you via social channels to sign up for your mailing list? This session will explore best practices surrounding email address acquisition, and we’ll talk about the most effective ways to convince your followers to sign up.
Talk about this session online using the hashtag #wcn15listgrowth
4,300% ROI on email
Average list churns by 30% every year
55% of visitors spend 15 seconds or less on your site.
80% of your online visitors will watch a video, while only 20% will actually read content in its entirety.
92% of mobile video viewers share videos with others.
Promote link on Social
Share email on social channels
Create urgency (post link before sends)
Include link to signup in email signature
Collect email addresses at all events
Free offers with signups
Does not increase bounces
Average attention span is 8 seconds
– All Visitors: < 8 second delay
– Engaged Visitors: > 8 second delay
Emma saw 391% increase in signups with a lightbox
Singular focus on the signup